It’s one of the most common questions coaches have when starting out:
“Should I go with 1:1 or group coaching?”
It’s an interesting question as both types of coaching have their pros and cons, and it’s not as simple as saying, “go with whichever style you like.”
Let’s compare them…
- It’s very easy to set up in the beginning, with few systems needed.
- Clients often find it easier to implement solutions, and they have more accountability.
- There’s a greater focus on individual challenges and mindset.
- There is more work for the coach.
- There’s a limit to scalability – you can only do so much one-on-one.
- More complex to set up, resources and systems are needed.
- Clients tend to implement less frequently – they can get lost in the group (lowered accountability.)
- The focus is more on tactics than on individual challenges.
- The “peer effect” – clients get multiple answers to questions in a group.
- Very easy to scale.
Both types of coaching can be effective, but when I’m asked by beginning coaches which type they should start with, my answer is clear: If you’re earning less than $25,000 a year, focus on 1:1 coaching.
1:1 coaching creates intimate relationships with clients, revealing themes and patterns to their challenges. You can later use those recurring themes to design group programs for clients down the road.
Of course, there is a third option: Hybrid coaching. This can be done many ways, but in its simplest form, it’s a group setting where individuals can “break out” for 1:1 coaching as required. It offers the benefits of both styles of coaching and more flexibility. It can be a challenge to create, but when done right, it’s a powerful method.
Want to learn more about choosing the right coaching style? Here are 4 different ways I can help:
1. Grab a free copy of my ebook, “Set Your Sales on Fire: Seven Steps to Yes!” Discover the roadmap that’s generated millions in sales over the last seven years, used by both myself and my clients to create powerful, highly converting sales calls!
2. Join the Profitable Coaching Community and connect with coaches who are scaling too. Be a part of my Facebook community, where smart coaches learn to attract more clients and increase their impact and profits!
3. Join our Implementation Program and be a Case Study
I’m putting together a new coaching case study group at Profitable Coaching this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message with the words “Case Study”.
4. Work with me directly. If you’d like to work with me to help you get from “Where is my next client coming from?” to predictable high paying clients, simply reach out firstname.lastname@example.org with “Private” in the subject line. Tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!