" /> 6 myths about sales coaching you need to know - Marie Rodgers

I am here to bust 6 myths about sales coaching! There are so many myths in the industry that might stop you investing in the expertise of a sales coach. Luckily, I am here to bust some common myths so you can make a well-informed decision.

  1. Coaching is just for people who have problems

The first one on my list is a very common myth I can’t wait to debunk! Coaching is NOT just for people who have problems. Think about it this way, professional athletes have coaches, no matter how successful they become.

For example, Andy Murray, the famous British tennis player might be a three-time Grand Slam tournament winner, amongst other awards, but he still has a coach.

Similarly, sales coaches are there to support you no matter how successful you are. Sales coaches can motivate, support and encourage you; they are also able to measure how well you are doing. No matter how successful you are, you can always achieve more.

  1. Coaching is the same as mentoring

The next myth to be debunked is that coaching is the same as mentoring. Coaching has clearly defined goals that you and your coach discuss, whereas, mentoring provides open-ended advice. Coaches, like me, will encourage you to find the answers for yourself.

  1. Coaching is expensive

Coaching is not expensive; in fact, it is not a cost at all. Think of coaching as an investment in a result, which is greater than what you put in, in the first place. You are investing in long term results and gaining lifetime skills in one go.

  1. You only see results happen in the long-term

Another myth that needs to be debunked is that you only see results in the long-term! Any good coaching program allows you to see wins happening quickly. Typically, my clients see positive results within 4 to 6 weeks; this is the kind of time frame you should be considering when working with a sales coach.

  1. A coach takes control of the situation

This myth revolves around the fact that coaches take control of the situation and you just have to follow what they say. When it comes to a good sales coach, this is not the case. A good sales coach aims to build a positive relationship with you, that is built on trust and transparency.

  1. Coaches only focus on your strengths

I want to end my 6 myths on sales coaching on a myth that is true, to some degree. The myth is that coaches only focus on clients strengths. Coaches should focus on your strengths, for example, if your writing skills are not great, but your ability to make engaging videos is, then your coach should try to maximise your strengths through video content.

What do you reckon to this list? Do you have any other sales coaching myths that you would like me to debunk?


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You can also check out more sales coaching advice here